What is "Company Culture" and why is it all a BIG Lie

Ah, "Company Culture," the magical buzzword concocted by corporate Human Resources in the '90s. They claimed it was a mystical set of standards designed to unite employees on a higher plane of behavior and thinking. You'll hear countless executives, from the titans of industry to your local mom-and-pop shop, waxing poetic about the amazing culture they've supposedly crafted. It's a big deal because, let's face it, it sounds cool.

Human Resources love to throw around "company culture" to lure in new recruits. Yes, recruits—not talent. But peel back the shiny layers, and surprise! It's all a steaming pile of nonsense. Just look at some of the most corrupt companies out there; they're always the ones trumpeting their "uncompromising company culture."

Company culture is basically a sneaky way to control employees, ensuring everyone acts according to the executive team's grand vision. It's a vague set of rules designed to keep everyone in their little sandbox. It's also the perfect excuse for HR and management to hide behind when they can't seem to hire the right people.

"Oh, sorry Joe, we have to let you go because you don't fit our company's culture."

"What culture!?"

"You know, the one you don't fit!"

As a founder and entrepreneur, your job is to NEVER spew this kind of crap at your employees. They've made huge sacrifices to join your mediocre company, and they deserve better. Be honest and resist the urge to spout stupid corporate jargon. You don't need a fabricated company culture; you just need to hire the right talent.

Talk less, judge less, and listen more.

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