Business is Gangster!

Business is a hit job. It requires executioners with relentless focus. It takes special types of personalities who see the world differently. Many founders start a business with college roommates and hire drinking buddies to run the vital segments of the business. Your college roommates and drinking buddies are not the people you want to surround yourself with. They are gutless, aimless and they never challenge you. Most are wannabes who accidentally landed on your path in life.

You want SICARIOS by your side. Ruthless individuals with battle scars who constantly work the phones, connect with prospective customers, code for 40 hours straight, stay up for days in cold datacenters to setup servers, maneuver around gatekeepers, "accidentally" bump into CEOs, do killer presentations, deliver flawless implementations and ultimately close deals. SICARIOS are people who get shit done in epic ways. They are mostly quiet and never play politics. They are the most valuable asset in your company.

So, forget your roommates and drinking buddies. Find yourself SICARIOS, tell them what you need from them, and get the hell out of the way.

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