Self-deception Takes you to Dark Places

Entrepreneurs spend a lot of time pitching products and services, and their pitches often evolve as their audiences grow. Hard-earned sales meetings with potential customers can turn into minefields where entrepreneurs might start fabricating features and agreeing to anything just to close deals.

While it's common for everyone to embellish aspects of their products and services, trouble arises when you start believing your own bullshit.

It's crucial to separate facts from fiction, avoid making promises you can't keep, and most importantly, steer clear of self-deception traps before it's too late.

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