How to Make the Next Shitty Billion Dollar Product

Ever wonder why some mediocre products skyrocket to success while great ones vanish into oblivion? It's simple: there are billions of people ready to part with their hard-earned cash for utterly useless stuff as long as it fills an emotional void.

Take the Fidget Spinner, for example—a glorified piece of plastic that convinced us it could banish anxiety. Some even claimed it could help children with autism. Then there's the Pet Rock, a maintenance-free rock that made us feel like we were nurturing a living creature. And who could forget the Goldfish Walker, a product designed to let you take your fish for a stroll, alleviating the guilt of leaving it to swim aimlessly in a tiny bowl.

In the 1990s, Ferrari churned out some of the most unreliable expensive cars on the market. These Ferraris were notorious for breaking down, with parts costing a fortune. Yet, the wealthy queued up to buy them. Why? Because the Ferrari brand made them *feel* rich. It was all about flaunting that emotional connection.

What's the common thread among these wildly successful products? They all tap into human emotions. We don't buy products for their value; we buy them for the gratification they provide. We purchase items to satisfy our emotional needs, and savvy marketers know this all too well.

As an investor, entrepreneurs often ask me how I can spot a winning product. The answer is that successful consumer products aren't necessarily the best—they resonate on an emotional level.

So, next time you evaluate a product, ask yourself: how does this product make *me* feel?

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