You Are Not a Leader If You Can't Make Cold Calls

Every day, startups and small companies are out there hustling for their share of that coveted 'blood money.' It's tough. Bruised knuckles, shattered egos, and bodies running on fumes.

While the rats in your company scramble to save their own skins and climb the ladder, your SICARIOS are out there making cold calls and closing deals.

SICARIOS don't fear the phone. They're marked by battle scars. They're relentless. They know a few seconds on a call can change the game for a small company. They've got the skills to cut through gatekeepers, get the decision-maker on the line, and seal the deal. SICARIOS can make personal connections in a heartbeat. They understand they're not just selling a product—they're making the person on the other end feel safe. That's a rare talent. SICARIOS are special and hard to come by.

Every leader should be able to pick up the phone and make cold calls. It doesn't matter what industry you're in. If you can't sell your own products or services, you're not a leader. Too many tech startup founders think that just because they can write code and set up servers, they're automatically leaders. Real leaders connect with customers on a personal level. They understand that the company's in business to make money, and if the leader doesn't know how to generate revenue, the company's doomed.

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